Until the 1970s, Marvel Comics was owned by Martin Goodman, who also published lots of non-comics magazines!
In 1968, Marvel switched newsstand distributors and could finally expand the number of titles it had on the racks and spinners from only 11 per month to...whatever the market could bear!
Publisher Martin Goodman decided to do "corporate synergy" decades before it became a buzzword!
He would take comic panels from his b/w magazines, color them, and package them in a comic book-sized anthology!
Note that, despite being distributed with Marvel's comics, none of the Marvel creative crew worked on this project!
Note that, despite being distributed with Marvel's comics, none of the Marvel creative crew worked on this project!
What could go wrong?
A lot!
Groovy was racked with the comics, since it was comic book-sized!
But the adult audience (who bought the material in magazines) rarely (if ever) even looked at comics racks and spinners!
Even adding a Marvel logo to the cover didn't help sales.
#3 was the final issue!
Next Friday, we'll provide some examples of the material that appeared inside.
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Thanx for posting!