Avon Comics had been running a comic since 1947 reprinting the similar Peter Cottontail newspaper strip by Harrison Cady (based on books by Thornton Burgess) under the name Peter Rabbit Comics.
Perhaps due to not wanting to pay to license the Harrison Cady strip, the series was rebooted with a totally-new, very Americanized, contemporary version of the character, as of #7 (1950), which continued until #34 (1956).
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