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The songwriting team of Jack Rollins and Steve Nelson took the folk-tale of a snowman coming to life and playing with children, only to melt at the end of winter, and adapted it into a song they sold to Gene Autry. who was looking for a follow-up to his previous hit; Rudolph the Red-Nosed Reindeer.
Like Rudolph, Frosty the Snow Man turned out to be a major hit single and was adapted to other media as well, including several cartoon versions, the first of which was a short "music video" version of the song itself!
It is that version, and the subsequent books and comic books of the 1950s that we draw our kool retro-style imagery for our line of holiday goodies including greeting cards, collectibles, infant/toddler/kidswear and adult clothing (sweatshirts and hoodies)!
So come play with the SnowMan! We promise he won't melt!
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Thanx for posting!