Star Trek is here--Beam me up!

If you're willing to accept Crisis on Infinite Earths and it's aftermath (plus Batman Begins onward and the various other DC-related film / tv series), Ultimate Marvel Universe, "One More Day", and the various Marvel-based films and tv series (Hell, Punisher was rebooted twice!), the Godzilla Heisei and Millenium films, Battlestar Galactica [2003-09],or the Eon James Bond 007 films from Casino Royale [2006] on, then you'll go with this for what it is...a reboot / alternate universe with some interesting twists.

And unlike most of the other film /tv series, this one acknowledges the fact that it's an alternate universe!
(Comics on the other hand, enjoy pointing out when they reboot! Go figure!) ;-)