It used to be October 12th (today, AAMOF)...
...but now it's the second Monday in October, to allow people a three-day holiday!
Interestingly, this page from Brevity Inc's one-shot giveaway Every Day is a Holly Day (1956) acknowledges Christopher Columbus didn't discover America, a rarity in that era!
Why is this comic entitled "Every Day is a Holly Day" instead of "Every Day is a Holiday"?
Because it was given away to kids by grocers who sold Holly Sugar! Illustrated by John Rosenberger, it's a unique pamphlet covering a number of American holidays, including both Lincoln and Washington's Birthdays (before they were combined into "Presidents' Day"), Mothers' Day (though not Fathers' Day), Flag Day, Independence Day, Labor Day, Thanksgiving, and a couple of holidays we've largely abandoned...Pan-American Day and American Indian Day! We'll be presenting the other chapters on the dates they fall upon.
Watch for them!
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