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I was former Director of Publications for the late, great Heroes World Distribution (the third largest comic book distributor in the country until its demise), where I edited and packaged their 250+ page monthly catalog, along with several specialty catalogs for 10 years.My article, “How To Solicit In The Direct Market” was published in Comics Buyer’s Guide and served as a template for many small publishers for a number of years.I have also done freelance marketing consulting for several small publishers.
I’ve been self-publishing sporadically since 1975 when I released a funny animal horror comic entitled, The Barn of Fear, whose contributors included such industry professionals as Doug Moench, Tom Sutton and Alfredo Alcala.I also packaged a couple of other titles, 50s Funnies published by Kitchen Sink Press and the original Alien Encounters #1 published by Fantaco Enterprises. I later licensed the title to Eclipse Comics.In the early 80s, in collaboration with Alcala, I contributed a story to Heavy Metal Magazine.In the late 1980s, I formed Shel-Tone Publications, which published a number of trading card sets and a CD, the soundtrack to R.Crumb: The Musical.