(Note: with the second issue, Stan Lee's name was added to the cover as a selling point!)
...nobody's really sure why, but it seemed to work!
One of the koolest aspects was that Stan Lee wrote the captions...
...bringing the same kitchy vaudville-level humor that he used for decades in Marvel's humor comics!
I'm not sure if declining sales or Stan Lee's increasing workload caused the cancellation!
(Besides his writing/editing duties, he was now the public face of Marvel, giving interviews, making appearances on tv, even touring college campuses where Marvel Comics were the "in" thing!)
In 1973, when Marvel unleashed an entire line of b/w magazines, ranging from horror to kung fu to Planet of the Apes...
It was re-tooled into a Famous Monsters of Filmland/Castle of Frankenstein format, adding features about both old and current films and tv shows...