Movie theaters are still struggling, post-covid, to get people back into the seats...
...much like back in the 1950s, when TV first competed with the cinemas for the attention of the viewing public!
Illustrated by Dick Ayers and likely written by editor Al Fago, this story from Charlton's Eh! #2 (1954) exaggerates (but not by much) the lengths to which movie studios went to lure the audience back to theaters!