"Tin Pan Alley" was the name for a group of influential music publishers/licensors...
...mostly located on West 28th Street between 5th and 7th Avenues in NYC due to the cheap rents at the time.
This Joe Edwards-written and illustrated story from Archie's Tales Calculated to Drive You Bats #5 (1962) points out many in the music industry thought rock-and-roll was just a fad.
Yet here we are in 2020 and rock-and-roll, though altered and enhanced, is still the predominant form of popular music!
It also shows that music companies thought (and still think) performers are interchangeable!
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Thanx for posting!