Monday, August 31, 2009

Disney Buys Marvel Comics!

Official Press Release
Worldwide leader in family entertainment agrees to acquire Marvel and its portfolio of over 5,000 characters

BURBANK, Calif. & NEW YORK, Aug 31, 2009 (BUSINESS WIRE) -- --Acquisition highlights Disney's strategic focus on quality branded content, technological innovation and international expansion to build long-term shareholder value
Building on its strategy of delivering quality branded content to people around the world, The Walt Disney Company (DIS) has agreed to acquire Marvel Entertainment, Inc. (MVL) in a stock and cash transaction, the companies announced today.
Under the terms of the agreement and based on the closing price of Disney on August 28, 2009, Marvel shareholders would receive a total of $30 per share in cash plus approximately 0.745 Disney shares for each Marvel share they own. At closing, the amount of cash and stock will be adjusted if necessary so that the total value of the Disney stock issued as merger consideration based on its trading value at that time is not less than 40% of the total merger consideration.
Based on the closing price of Disney stock on Friday, August 28, the transaction value is $50 per Marvel share or approximately $4 billion!
Under the deal, Disney will acquire ownership of Marvel including its more than 5,000 Marvel characters. Ike Perlmutter will oversee the Marvel properties, and will work directly with Disney's global lines of business to build and further integrate Marvel's properties.

My opinion...
With Disney's control of tv networks ABC, ABC Family, and Disney Channel, and of course, experience in theme parks, I think we can finally expect to see Marvel multi-media properties developed properly. (Remember the MarvelMania restaurant chain?)
Time-Warner's synergy with DC Comics has resulted in major media successes in film, tv, and theme parks! Disney should be able to match that easily!

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